If you’re someone who spends a lot of time on their phone or tablet, particularly on social media websites like Facebook, Instagram, or Twitter, you know that automakers and other types of businesses do everything they possibly can to earn your attention while you peruse. Sometimes, though, as is the case with Mercedes-Benz, the content populated for those websites is so interesting and worthwhile all on its own that people flock to follow those accounts on their own accord.
In fact, when it comes to Instagram, Mercedes-Benz is one of the most successful automakers in the world in terms of garnering followers who interact regularly with the brand’s photo and video account. According to AdWeek, who recently did an entire story on the Mercedes-Benz brand’s success on the Instagram platform, the automaker’s posts very often earn between 50,000 and 100,000 likes and a few hundred comments, big numbers for a post on the image-centric social network.
Apparently, the secret to such massive success is a combination between developing unique content that followers actually want to see and making sure to generate content that is 100 percent devoted to Instagram alone. Many businesses will recycle content between that and other social media sites, and that apparently is not the way to go about things.
The other thing is that Mercedes-Benz understands that millennial buyers consume advertising differently than people older than them. Positive impact on Instagram matters greatly in reaching those customers, in Winter Haven, and every other part of the state, and as your Florida Mercedes-Benz dealer we can tell you that we appreciate our parent company’s efforts along those lines.
Frankly, Mercedes-Benz does a great job developing interesting content online, and their successful Instagram account is terrific evidence of that. If you’d like to see some new Mercedes-Benz vehicles in person, swing by Fields Motorcars, we’d love to set you up on a test drive!
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