When social media sites like Facebook and Twitter first found their ways into the hearts and smartphones of world consumers, most people looked at them as something “fun,” and while that hasn’t changed for most people, the way businesses approach social media has changed exponentially over the course of the last decade. Today, Mercedes dealers in Florida almost have to be active on social media to reach the most customers, while automakers like Mercedes-Benz are expected to uphold engaging and professional accounts on everything from Snapchat to Instagram.
The Mercedes-Benz brand in particular has been incredibly successful with these online interactions with fans and customers. In fact, when it comes to Instagram, no automaker has been more successful, with over 143 million interactions in just the first half of 2017. Furthermore, Mercedes-Benz boasts over 22 million followers worldwide across all of its various channels (focused on different countries and languages), a number which represents 29 percent of the followers for all automotive-based Instagram pages currently on the platform.
More specifically, when it comes to those interactions, Mercedes-Benz is tops in total likes (49.67 million), posts (1,113), and comments (85,000), with all of those numbers climbing more every day.
The Mercedes-Benz Instagram channel launched in 2012 and has done nothing but grow since. Please feel free to check out the Mercedes-Benz account with your own Instagram app if you haven’t already, or skip the virtual reality thing and come see our diverse stock of new and pre-owned Mercedes vehicles in person any time. We’d be happy to have you here at Fields Motorcars, because while the online experience can be great, Auburndale, FL customers simply can’t replace a photo online with the real thing.
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